If you’ve ever purchased one of those darling little bottles of pomegranate juice from POM Wonderful, or enjoyed a bottle of FIJI Water, then you’ve experienced some of Lynda Resnick’s marketing magic. Owner of several businesses with husband Stewart, Resnick offers her stories and marketing experiences in Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business. Her success in business is evident when you scan the results: POM Wonderful, FIJI Water, Franklin Mint, and Teleflora to name a few. All of her businesses have been built with a strong ethical and moral code as their backbones. She proves that success can be had without forfeiting a clean conscience – an important message to business owners small and large these days.
Think you can’t build your brand name without fooling the masses into purchasing your product? Resnick shows how hard work and belief in a quality product are key in building business. Eco-conscious ethics are on the rise, and she’s been decades ahead of her time in this department.
I know a lot of my readers are stay-at-home moms. Many of you, like me, have your own businesses. Many of you are dreaming of starting one. Rubies in the Orchard reads almost like a memoir while giving you simple, easy-to-live-with lessons on marketing. These are not scary concepts. Resnick has a way of laying it on the line in a quick and enjoyable read that will inspire you and light the fire under your creative thinking. If you have a business or own a business, this is a must-read book. Lynda Resnick is a true inspiration, and I grabbed valuable information from Rubies in the Orchardthat I believe will change the way I approach marketing and business from now on.